Big 2.5 increase sticker prices to combat slow sales
When sales slow, the old business adage dictates that you either cut expenses or raise rates. For the two big boys left in Detroit and the soon-to-be, if not already, sold off Chrysler corp, the latter seems to be the only viable option.
A recent sales droop is causing all three automakers to increase the sticker price on the majority of its models. Granted, the biggest bump is about a half of a percent, but it’s still an increase, regardless.
For the General, that inflation amounts to $91, while Chrysler raised its sticker $94. The big bump came from the Blue Oval boys, whose increase amounted to about $146. Granted, all those figures are on a sales-weighted basis.
Automotive News has a full breakdown of each one of the Big 2.5’s brands, but Chrysler at $254, Cadillac at $163 and Dodge at $146 showed the biggest increases. Jeep, on the other hand, only saw a jump of $6, while Saturn prices didn’t budge an inch.
[Source: Automotive News – Sub. Req.]
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