Grading the Detroit Auto Show: Lincoln
WK: I like the Zephyr. It could be a little flashier, but I don’t believe that is Lincoln’s intent. They aren’t running with Cadillac, BMW or Mecrcedes anymore. They will be the front wheel drive American luxury company. But when I compare them to the other front wheel drive lux company (Acura) they seem a bit off. The Mark LT and the Chopper are just distractions on Lincoln’s path to true rebuilding. I have a wait-and-see attitude with these guys.
Grade: B-
DT: The Zephyr is a looker. My photos don’t do it justice. The interior looks unreal. With the Mazda 6 as its starting point I can only guess that it is a pleasing drive. Unfortunately with only this and a bloated Mark LT on display Lincoln has a long way to go before the brand can reclaim a name for itself outside of Ford Lincoln-Mercury.
Grade: C
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Tags: acura, attitude, bmw, cadillac, chopper, detroit auto show, distractions, ford, ford lincoln mercury, front wheel drive, grade c, lincoln, lux company, mark lt, mazda, mazda 6, mercury, nbsp, wheel, zephyr