Rabbit Redux - Volkswagen revives '70s badge
No, really. Volkswagen announced Tuesday that the U.S.- and Canadian-market Golf will be renamed the Rabbit. The bunny’s first official debut will be at the New York International Auto Show Wednesday (just in time for Easter!), although the 2006 Rabbit debuted as the fifth-generation Golf at the Chicago Auto Show earlier this year.
Volkswagen’s Director of Brand Innovation, Kerri Martin, said, “The reintroduction of the Rabbit represents Volkswagen’s commitment to this market and is a nod to the passionate North American enthusiasts who have an emotional connection with the Rabbit name.”
Maybe we’ll see the Thing return, too.
[Source: Volkswagen] Thanks to Peter and Josh for the tip!
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