Archive for the ‘kia’ Category
So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the pag......
Survey: Bring back Oldsmobile, Studebaker
Thursday, April 3rd, 2008
Brand revival has become a hot trend in the automotive industry, but while European marques like MINI, Maybach, Bugatti and Spyker have returned to the limelight, American automakers have yet to climb on board. According to this Brandjunkie survey conducted by Interbrand's website brandchannel.com, ......
Lexus brand isn’t flying in Toyota’s home market
Sunday, March 23rd, 2008
In trying to establish a Japanese-market foothold for Lexus, Toyota has seemingly fallen prey to the same tactic that made the Cadillac Cimmaron such a maroon. When trying to launch a brand, especially an upscale brand, it's not advisable to rebadge existing models and crank up the price. It doesn't......
Kelley Blue Book hands out 2008 Brand Image Awards
Sunday, March 23rd, 2008
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Kia may introduce unibody pickup truck with next-gen Sorento
Monday, March 17th, 2008
When Kia debuts the next-generation mid-sized Sorento SUV in a couple of years, the South Korean brand is expected to migrate to a front-wheel-drive unibody platform. That would make the Sorento like many of its competitors in this size class such as the Honda Pilot, Toyota Highlander and Ford Edge.......
Production Kia Soul gets impromptu online reveal
Friday, March 14th, 2008
We got our first look at what the production Kia Soul will look like during the Geneva Motor Show where the South Korean automaker unveiled a trio of tuner Soul concepts. The actual production five-door hatch, however, may have just been unceremoniously debuted online over at Kia-World.net, which is......
Geneva 2008: Kia bears its SOULs
Thursday, March 13th, 2008
Click above for a high-res gallery of all the Kia SOUL concepts.The production version of the Kia SOUL is on its way, and is likely to make its official debut sometime later this year. As an appetizer for what's to come, Kia unveiled three SOUL concepts in Geneva that supposedly speak directly to th......
Geneva ‘08 Preview: Kia SOUL Burner comes early
Wednesday, March 12th, 2008
The product leakage continues as we're packing our bags for Geneva. This time, Autoweek.nl has released images of the Kia SOUL Burner Concept, one of three concepts that the Korean automaker will be unveiling in southern Switzerland.The SOUL is obviously taking aim at the Scion xB, which took the tw......
Geneva ‘08 Preview: Kia SOUL burner concept, the Koreans go after Scion
Wednesday, December 12th, 2007
Click the Kia SOUL Burner concept to enlargePart of the selling point of Toyota's Scion brand has been offering a very limited number of factory configurations and an almost endless list of customization options. Likewise, Scion ads often highlight the many ways that owners have made their cars uni......
Kia marketing execs leave company because of … Millard Fillmore?
Thursday, December 6th, 2007
Next Monday is President's Day, and a lot of workers will get the day off. Some other employees, like former Kia execs Len Hunt, CEO of Kia Motors America, and Ian Beavis, VP of marketing, will have more than just the day off: they recently ended their employment with Kia over what's being portrayed......