Archive for the ‘Marketing/Advertising’ Category
Click above for photo gallery, watch video after the jumpIt doesn't get much simpler than this. Turbine-powered cars are, as a rule, extremely cool. So too are all vintages of the Porsche 928. Therefore, a turbine-powered Porsche 928 is positively... Arctic. Owning this might well cause snowfall in ......
Mullaly and other Ford execs made many millions in 2007
Friday, April 4th, 2008
Ford revealed today that its CEO Alan Mullaly was compensated with a package worth $21.7 million last year. His base pay was $2 million and he received incentive bonuses totaling $7 million. The rest of his money pile comes from stock options and the like. All told, Ford's top five highest paid exec......
Toyota’s racing investments finally paying off?
Tuesday, March 18th, 2008
Click above for high-res gallery from Kobalt Tools 500
Toyota is hoping that there is some life left in the old adage, "Win on Sunday, sell on Monday." While we can't imagine many NASCAR fans driving off the showroom floor in a brand new Camry because of Toyota's 1-2 finish at the Kobalt Tools 500, ......
VIDEO: Pontiac G8 invades Spy Hunter, circa 1983
Friday, March 14th, 2008
Click above to view commercial after jumpBefore all you East Coasters go to lunch, we had to show you what in our estimation is the BEST car commercial of the year so far. Pontiac knows its demographic well when it combines our lust for classic video games with our deep desire for cheap horsepower ......
How car names are concocted
Friday, March 14th, 2008
Did you ever wonder how the Aztek received its name (okay, maybe not)? Well then, how about the Tiburon, Prelude, Aveo, or Allanté? What possessed Acura to drop "Legend" for "RL," or "Integra" for "RSX" (we're still dumbfounded on those). Why would anyone name a car The Thing?Whether it is apparent......
VIDEO: Sexy Toyota Sienna commercial makes no sense
Friday, March 14th, 2008
Click above to view Toyota's sexy Sienna commercial
When most people drop $35,000 on a minivan, they don't suffer from the dillusion that the family hauler is sexy or cool. We're sure Toyota knows the Sienna is purchased mainly for its ability to transport human cargo in comfort and safety, but the......
Transformers 2 is so on for June 2009, Michael Bay countdown clock confirms
Thursday, March 13th, 2008
OK, we admit it. We went a little bit overboard in the six months (maybe a year) leading up the Transformers movie. It's hard for us not to love a movie that includes a Mustang vs. Camaro battle scene and a seriously bad-ass Optimus Prime. If you were with (the few of -Ed.) us panging in anticipatio......
Nissan updates official GT-R global website
Thursday, March 13th, 2008
The Nissan GT-R has been an Internet and magazine sensation from the day the GT-R prototype was unveiled. While team Ghosn no doubt loves the free press, only Nissan could present the complete GT-R story from its 1969 beginning to today. Nissan has developed a global portal for enthusiasts and prosp......
Microsoft sees in-car advertising coming
Thursday, March 13th, 2008
Ford's SYNC system is winning friends left and right, with CNET giving it the nod as Coolest New Car Tech and The Detroit News calling it "the best $395 option of 2007". Sales of the Ford Focus, in which the system debuted, are up 22.5% this year, despite the car's iffy redesign. According to Ford, ......
Forsythe forced out of IndyCars
Wednesday, March 12th, 2008
After thirteen years in Champ Cars, Forsythe Championship Racing has been forced to withdraw from top-level open-wheel motorsports. The unfortunate development comes as an indirect result of the series' merger with the Indy Racing League, which Jerry Forsythe, co-owner of the Champ Car World Series......