Posts Tagged ‘brand awareness’

BMW reports best-ever sales first half-year of 2008

Tuesday, July 8th, 2008
Demonstrating that there is good news still to be found in some sales departments, BMW Group announced their worldwide January through June 2008 sales for BMW, MINI and Rolls-Royce brands increased 4.7 percent compared to last year. The sales total of 764,874 automobiles marked the most successful h......

AC Schnitzer does the 1-series cabrio

Wednesday, May 7th, 2008
Click above for a high-res gallery of the ACS1 Cabrio.In typical AC Schnitzer fashion, the German tuner wasted no time getting to work on the new BMW 1-series cabrio. Then again, it didn't take much effort to port over the work AC did for the standard 1-series coupe to its softer, drop-top sibling.T......

Blurry images of Infiniti 1-series fighter surface

Wednesday, May 7th, 2008
While Jonathan's shots of the new 370Z were seductively cryptic, these newest images from Car do more to confuse than enlighten. Car was attending a presentation by Nissan design chief Shiro Nakamura, and with their camera phone at the ready, snapped off a few shots of Infiniti's upcoming small spor......

BMW/PSA engines to be used in more than just the MINI, 7-series hybrid coming

Tuesday, May 6th, 2008
BMW and PSA teamed up to produce the 1.6-liter four-cylinder currently found in the R56 MINI Cooper, but according to an interview with BMW CEO Norbert Reithofer, the four-pot will also find its way into the BMW 1-series. The pre-release of his interview in the Frankfurter Allegemeine Zeitung didn't......

Infiniti wants a 1-series competitor

Thursday, May 1st, 2008
Infiniti is gearing up for its entrance into Europe, but something's missing from its lineup: a small car. With BMW's 1-series being a popular choice for badge-obsessed consumers abroad, Infiniti needs something similar to solidify its place in the luxury hierarchy, but what form it will take is unc......

Marketing 101: Make stuff up, make it visible - BMW’s subtle 1-Series shilling

Sunday, April 13th, 2008
Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem ent......

VIDEO: Rampenfest the movie, now playing on the screen in front of you

Monday, April 7th, 2008
Click above for a few stills from the sham documentary.Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and......

Lexus execs spills the beans: GS F model, 1-series fighter, hybrid galore

Monday, April 7th, 2008
Click above for a high-res gallery of the Lexus LF-A Roadster concept.Lexus Australia's chief executive, John Roca, gave up a number of product details to The Australian in an interview this past weekend, including the addition of an "F" variant of the GS sedan and possibly a full-size LS limo. Both......

Mercedes planning 1-series rival in 2011

Thursday, March 27th, 2008
It's no secret that the Mercedes-Benz A-class hasn't been a resounding success and that the automaker is looking to revamp its entry-level line-up to better compete with rivals. According to Autocar, M-B boss Dieter "Dr. Z" Zetsche has green-lighted a new model that's taking aim at the BMW 1-series ......

VIDEO: BMW 1-series looks pretty good on paper

Wednesday, March 26th, 2008
BMW has definitely ramped up its marketing for the launch of the new 1-series coupe. We've already seen the fruits of its advertising partners' ingenuity on the cover of Vice magazine, and today we've been tipped off on the attached video. In it, you'll see a group of agency types assemble a two-dim......