9autos.com

High fuel prices or no, MINI offers a solid entertainment-to-efficiency ratio. The neo-teeny MINI is fun to fling around, and if you can keep your boot out of the turbocharged engine in the Cooper S, you can have your fuel economy and eat it, too. To emphasize this point, MINI is launching a new cam......

Click to view the Grande Punto Abarth SS at Frankfurt '07 Fiat's tuning workshop Abarth has released details for two new performance kits for the Grande Punto Abarth: the Assetto and esseesse (read: SS, for Super Sport) kits.Starting with the standard 155-horsepower 1.4-liter turbocharged Grande Pun......

Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We ......

After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-......

click above image to view high-res gallery of the Dodge JourneyAccording to the sprawling press release pasted after the break, Dodge is planning their largest ever digital marketing push to accompany the launch of its new Journey CUV. "The campaign ties consumers to the new Dodge Journey emotionall......

When Volkswagen reintroduced the Rabbit to the U.S., it claimed that it was drawing on enthusiasts' emotional connection with the Rabbit name, and it wants to draw on even more of that pop culture history with its latest advertising and marketing campaign. VW is referring to its new campaign as "DAS......

Click above for more high-res pics of the Jaguar XFMarch 2008 was the first month of sales for the Jaguar XF, and while we haven't seen any around town yet, the Hail Mary sedan from Coventry is selling extremely well... at least by Jaguar standards. The Jaguar brand has consistently been losing sale......

Featuring a wide range of adventure- and lifestyle-themed broadcast video content, Land Rover's new "Go Beyond" microsite centers around what the company claims is the world's first broadband TV channel launched by a car company.While there is certainly information about Land Rover vehicles on the s......