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Ford has been touting Ecoboost as an economical alternative to hybrid technology, and the Blue Oval backed it up a bit today by announcing that the engine tech will cost about $700 per vehicle. Ecoboost is said to deliver 20-30% fuel economy gains by combining turbochargers and direct injection tech......

Click above for high-res gallery of Ford's booth on Woodward Ave.Ford's display for the Woodward Dream Cruise used to be located at 15 Mile, but this year the Blue Oval picked up and moved all the way down to 9 Mile in Ferndale. And when we say 9 Mile, we mean the whole street. Ford's display is lit......

In an effort to secure more capital and reduce debt, Ford plans to sell $500m in new stock. Ford will use the cash infusion to buy bonds from Ford Motor Credit, which has been struggling with the slow economy and nation-wide credit crunch. Goldman Sachs is handling the stock sale, and Ford has given......

For white collar workers that still work at the Ford Motor Company: congratulations, you've officially made the cut. Ford's President of the Americas, Mark Fields, announced at a media event that the Blue Oval has successfully achieved its targeted cuts, at least for now. Fields told reporters that ......

Click above for high-res gallery of 2009 Ford EdgeThe blind spot has been a consistent safety issue for automobiles since before the invention of the C-pillar. Some automakers have recently tackled the problem with complicated warning systems that beep when your blind spot is about to cause an accid......

Despite Ford's mostly successful efforts to yank its product line along by the earlobes, it still needs to find cost savings. To that end, the advertising arms of the Ford and Lincoln-Mercury divisions have been combined, bucking the traditional Balkanization in the marketing wing.Ford traditionally......

Click above for a high-res gallery of the Ford Flex.Ford has made safety one of its top priorities, and its efforts have paid off. Not only does the Blue Oval have more five-star crash rated vehicles than any other automaker, but it's added another notch to its safety belt with NHTSA giving the Flex......

Click image to enlarge and see the front view, tooIdentity crisis? Repressed brand allegiance? People who intentionally rebrand their rides have reasons all their own. Take this pickup I encounted on my drive home yesterday. Maybe the giant bowtie on the tailgate is trying to compensate for somethin......

Ford has committed to putting 500,000 vehicles on the road annually with its Ecoboost direct injection + turbo technology, which means the Blue Oval is going to need a whole bunch of turbochargers. After some searching, Ford has chosen Honeywell to be the supplier that puts some fuel-sipping pep int......

Ford and Volkswagen have been traveling in different directions of late, with VW posting record earnings while Ford is losing cash by the billions. VW's momentum doesn't stop with cold, hard cash, either. The German automaker's first half year sales rose 7.2% to 3.31m, while Ford posted a free-fall ......