Posts Tagged ‘forefront’
Since its debut last year, the new FIAT 500 has been one of the most talked about small cars in Europe. Now people in Berlin can share their thoughts on the 500 with th everyone in the immediate vicinity. A pair of billboards installed near the former Checkpoint Charlie reflect the words of passers-......
Subaru worried that RWD coupe could dilute brand
Monday, April 21st, 2008
One topic of debate that began raging after Toyota and Subaru officially announced their collaboration on a lightweight, rear-wheel-drive coupe was how the Toyobaru would be marketed, particularly with both brands getting their own models. Apparently, Subaru execs share our concerns.Subaru has brand......
Saturn officially hip, launches blog and social networking site
Thursday, April 17th, 2008
GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM's FastLane blog, www.ImSaturn.c......
Ford’s Drive One campaign moving full speed ahead
Tuesday, April 15th, 2008
After spending a few days with Ford's main-marketing-man Jim Farley and his team, we can truly say that the excitement surrounding the company's new Drive One marketing strategy is palpable. They believe that the story they have to tell is rather compelling; the real struggle will be convincing car-......
Toyota seriously considering A-BAT: The Prius of pickups?
Tuesday, December 4th, 2007
click above for a high-res gallery of the Toyota A-BAT conceptWe've harped on the fact that this market is ready for a small truck that splits the difference between full-sizers of today and compact pickups of yore. While many in the industry are skeptical about whether such a vehicle could be a sal......
Today’s Lexus is brought to you by the letter “H” - new hybrid advertising campaign
Saturday, December 1st, 2007
Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "......
CES 2008: Wagoner expected to announce driverless cars within a decade
Tuesday, October 23rd, 2007
General Motors' CEO Rick Wagoner won't be making his keynote address at the 2008 Consumer Electronics Show until Tuesday, but word is that a big talking point in his speech will be driverless cars. According to CNN Money/Autos, Wagoner is expected to reveal that GM will be testing driverless cars by......
Prospectors beware: Nissan may void warranty on second GT-R owner
Sunday, June 17th, 2007
The anticipation of the forthcoming Nissan GT-R cannot be understated, particularly since it's the first time the automaker will grace our shores with its dominating grand tourer. As expected, the waiting list has grown rapidly, which is giving Nissan pause. The problem, according to the automaker, ......
Toyota Corolla special edition
Saturday, May 19th, 2007
Following the success in limited/special edition of Toyota Innova(it sold 1000 units). Toyota on May 19th has launched special/limited edition of its popular sedan corolla. The special/limited edition of corolla comes in two dynamic colours of New Warm Silver and Champagne Mica Metallic and it will ......
No new Honda Accord Hybrid, diesel will make its debut
Thursday, April 5th, 2007
We talked about this back in January and have been hearing about it as long ago as 2005, but Honda seems set to make it official. There will be no new Accord Hybrid in their lineup. Instead the North American market will get a diesel Accord to fight the mileage wars. Honda will still develop hybrids......