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BMW and PSA teamed up to produce the 1.6-liter four-cylinder currently found in the R56 MINI Cooper, but according to an interview with BMW CEO Norbert Reithofer, the four-pot will also find its way into the BMW 1-series. The pre-release of his interview in the Frankfurter Allegemeine Zeitung didn't......

Infiniti is gearing up for its entrance into Europe, but something's missing from its lineup: a small car. With BMW's 1-series being a popular choice for badge-obsessed consumers abroad, Infiniti needs something similar to solidify its place in the luxury hierarchy, but what form it will take is unc......

Marketing campaigns are always in search of a new hook, and BMW's gotten creative to help keep the 1-Series on boil. Readers of the March 24th edition of Autoweek were treated to a smattering of tiny-Roundel factoids at the bottom of the mag's pages. Some of them might be true, while others seem ent......

Click above for a few stills from the sham documentary.Last week we reported on the literal, if untrue, launch of a BMW 135i from a 454 meter-high ramp in the fictional Bavarian village of Oberpfaffelbachen. Now, the faux documentary film producer who decided to cover this historic event (bought and......

BMW has definitely ramped up its marketing for the launch of the new 1-series coupe. We've already seen the fruits of its advertising partners' ingenuity on the cover of Vice magazine, and today we've been tipped off on the attached video. In it, you'll see a group of agency types assemble a two-dim......

Click above for a few images leading up to Rampfest.As jaded pseudo-journalists, viral marketing campaigns have lost some of their grimy allure over the last few years. But BMW's latest attempt to get the masses pumped about the eminent launch of the 1-series coupe in the U.S. has so much hoontastic......

Magazines and ads are forever tied at the hip. After all, without the latter, the former can't exist. A magazine's front cover is one of the few spots left that's devoid of commercial encroachment -- until now. BMW Canada and Vice magazine have managed to give the 1-series top billing in the April e......

If you bought a BMW X5, you probably didn't do so because you wanted everyone to look at you. However, just in case you're a gawker-seeker who was somehow forced into purchasing an X5, Hamann has the kit to make sure you get all the looks you can handle.It's called the Hamann Flash, and in case you......

Click to view the images in our high-resolution gallery Die-hard enthusiasts and moneyed customers continue to debate whether the Porsche Cayenne – now in its second iteration – is deserving of the Porsche badge, but while its driving dynamics have been lauded, most can agree that the aesthetics......

Since its inception in 2004, the BMW 1 Series has generated a lot of buzz, both across the pond and right here in our backyard. But, in July 2007, when the 1 Series Coupe became a tangible reality, we only had a small inkling that the 135i Coupe would/could become the new must-have premium compact s......