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Is it possible to buy a car that's both inexpensive and ultra cool? Can a $22,000 Toyota Prius really get you the same respect from the valet as a $70,000 BMW? That's what "Wired Magazine" wants to know, and they're asking readers to decide which of five relatively cheap cars they would feel coolest......

Click above to view video after the jumpWe truly do appreciate the custom-car scene, in all of its various guises. There is, however, a problem with the custom Prius you see above and in the video embedded after the break. Generally speaking, the goal of modifying a car is to either A) make it go f......

Click above for gallery of Lotus' Safe and Sound HybridHybrid vehicles have the potential to save a few bucks at the pump, but advocates for the blind have continued to warn about their potential to harm to the hearing impaired. Lotus' automotive consultancy arm is trying to avert the risk of hybrid......

If vehicles could be sainted, stained-glass artists all over the U.S. would be busy figuring out the best colors for the Toyota Prius to shine in. Brand new examples of the motorized mollusk that everyone can't wait to buy spend just five days on dealer lots. Last year's model lasts just fifteen day......

Click above for high-res gallery of the Toyota PriusIf the Prius went mainstream when Toyota bumped production to 280,000 worldwide units per year in 2007, the fuel efficient hybrid is now primed to kick project green to the next level. When Toyota begins producing the next gen Prius, it'll do so wi......

To feed the insatiable demand for fuel-efficient vehicles, and follow the striking success of the Toyota Prius, the Japanese automaker will introduce a second hybrid-only vehicle in 2009. The all-new model will have a 2- to 2.5-liter engine, suggesting it will be larger than their current popular fo......

Click above for a high-res gallery of Honda's new hybrid.Honda's oft-discussed, yet never spied Prius-fighter has been caught by the merry minions at KGP. A parade of three cars were shot in the desert, including the prototype you see above, a facelifted Civic Hybrid and the new model's arch rival, ......

Toyota's got some changes and rearranges underway with its North American facilities to better serve the demands of the market. The biggest news is that Prius production will be coming Stateside, which will help unkink the supply pipeline, if not also lower costs. A new facility in Blue Springs, Mis......

Volkswagen revealed today that $21,990 will be the base price for its highly anticipated 2009 Jetta TDI, while the Sportwagen model will start at $23,590. This is extremely aggressive pricing on the part of Volkswagen that places the Jetta TDI in direct competition with the Toyota Prius, as eco-mind......

Click above for high-res gallery of the Honda CR-Z conceptFirst Honda said it was going to press the reset button on its hybrid efforts and come out with something bolder than the Civic Hybrid. Then it laid out plans for a number of hybrids that would be priced considerably more aggressively than th......