Posts Tagged ‘interesting marketing’

Saturn officially hip, launches blog and social networking site

Thursday, April 17th, 2008
GM is working hard to ensure that its newest automotive division, Saturn, is considered cool, hip and edgy. In this day and age, that means the interwebs, specifically a blog and social networking site. According to a post by Saturn General Manager Jill Lajdziak on GM's FastLane blog, www.ImSaturn.c......

Lexus relentlessly pursues promotion with world’s first all-car orchestra

Friday, June 1st, 2007
Some of the most interesting marketing campaigns of the last 100 years has come from automakers, and Lexus is doing its best to capture buyers' imaginations with the technical prowess of the new LS sedans. First came a multimedia blitz centered around the hands-free parallel parking capabilities of ......

Is eight-years old too young for a Scion?

Tuesday, May 16th, 2006
Sibling site Adjab posted an interesting marketing ploy. Toyota Motor Co. is currently advertising its Scion brand on Whyville.net, a website frequented by eight to fifteen year olds. Why? Toyota's theory is that such youngsters will influence their parents' vehicle choices as well as be more pre-di......

Land Rover launches adventure TV microsite

Wednesday, March 22nd, 2006
Featuring a wide range of adventure- and lifestyle-themed broadcast video content, Land Rover's new "Go Beyond" microsite centers around what the company claims is the world's first broadband TV channel launched by a car company.While there is certainly information about Land Rover vehicles on the s......