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Chrysler's previous consolidation strategy, dubbed "Project Alpha," was implemented in 2004 to trim and combine dealers. All told, Chrysler was able to cut its dealer network down from 4,000 to 3,600. Not nearly enough to get outlets on par with demand. So Chrysler's co-pres, Jim Press, announced to......

Click above for a high-res gallery of the Dodge Challenger.During yesterday's unveiling of the Dodge Challenger, Chrysler's Vice Chairman, Jim Press, confirmed what we've already known; that Dodge expects to sell between 20,000 and 30,000 Challengers a year once production goes full-bore. All 6,400 ......

click above for more pics of the 2002 Dodge M80 ConceptJim Press thinks that there's an emerging market for small, fuel efficient trucks. You know, the kind of trucks his former employer, Toyota, used to build. Press put in 37 years at Toyota, and he saw the evolution of the HiLux into the Tacoma, w......

f6EB52KmhQYThe Dodge Ram is a game changer for Chrysler, with lots of new storage options, a heavily upgraded interior, available coil-sprung rear suspension and up to four more MPG than the outgoing model. We've already detailed the excitement of Chrysler's unique introduction of the new Ram, but w......

It's no secret that Chrysler's going through a rough patch right now as it sets its turnaround plan in motion. Just last week, the automaker announced additional job and manufacturing cutbacks and killed off four underperforming models. Of interest to enthusiasts, however, is the news that SRT, the ......

When the former CEO of Toyota North America (a successful venture, wouldn't you say?) talks, people tend to listen. Press recorded an internal interview that's hosted over at Chrysler's media-only Firehouse blog, which reveals some interesting sides to the man that many hope will be integral in Chry......

It's still weird to think of Jim Press being at Chrysler LLC instead of Toyota North America. The man had been a staple at Toyota for the past 37 years or so, and we got used to seeing his face next to their logo. But now he's at Chrysler as the automaker's new co-Vice Chairman and President along w......

Bob Nardelli, Chrysler LLC's new chief-exec and chairman, made it clear today in his first public speech that Chrysler, Dodge and Jeep are safe, but some of the products in the automaker's lineup may face the axe in the near future. Addressing the Automotive Press Association today, Nardelli talked ......

Chrysler proved once again that it will spare no expense to draw leading figures in the industry to man the helm of the it's turnaround. Today, Chrysler LLC announced that it's hired a 32-year veteran of General Motors and executive veep of GM's Chinese joint venture with SAIC Motor Corp., Phil Murt......

Wow, we're still reeling a bit from this morning's news that Chrysler hired off Toyota North America's top executive, Jim Press. He now shares the title of Vice Chairman and President with Tom LaSorda, and the two will report directly to Chrysler's new CEO, Bob Nardelli. While LaSorda will handle th......