Posts Tagged ‘poor vision’

What really makes a Subaru a Subaru? Love?

Friday, April 25th, 2008
Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We ......

Nissan using special suit to simulate elderly drivers

Wednesday, March 12th, 2008
Much like the automotive crash test industry utilizes "dummies" of different statures and body weights to simulate different passenger types, Nissan engineers have developed a special suit to "simulate" the elderly. Nissan went to all this trouble because it anticipates that Baby Boomers will soon c......