Posts Tagged ‘print’
Click above for a few more shots of the 2010 Triumph ThunderbirdWe've seen plenty of spy photos circulating the web of Triumph's long-expected parallel twin cruiser, so the introduction of the new 2010 Thunderbird is anything but shocking. We are a bit surprised, though, by how plain-looking the bik......
Today’s Lexus is brought to you by the letter “H” - new hybrid advertising campaign
Saturday, December 1st, 2007
Offsetting the GX and LX opulence-filled 'Utes posessed of large mass, Lexus has trotted out an advertising blitz focusing on its Hybrid vehicles. The campaign, which imagines a world without "H," points out that Lexus has had hybrid cars and SUVs on the road since 2004. The new campaign is titled "......
Whoops, eh? - Canadian Ford ad spurs backlash
Saturday, November 10th, 2007
The Catch-22 with advertising these days is that someone will undoubtedly be offended if your campaign is clever enough to be memorable. Ford of Canada came up with such an effort for the Escape, showing the CUV wearing a bumper sticker with the phrase "drive it like you stole it," and the tagline "......
Automakers drop mad cash on advertising in 2005, but less than in ‘04
Saturday, June 10th, 2006
Automakers spent $10.46 billion on advertising in 2005, a short step down from 2004 by .85 percent. Significant changes came in the shift from network television (down 15 percent) and magazine ads (down 4.5 percent) to internet advertising (up 16.9 percent, woo-hoo!) and cable spots (up 14.6 percent......