Friday, April 25th, 2008
Thanks to Subaru's newest marketing campaign, we finally know what really makes a Subaru a Subaru. Love. Really? Allow Tim Mahoney, chief marketing officer for Subaru of America, to explain, "Love is the most powerful emotion and 'I love my Subaru' is the most used phrase I hear about our brand. We ......
Tags: 08 challenger, celebrity photographer, consumer's rights, DogInASack, fuel prices, germ, guess, knight rider, LeadPaint, love, new face, poor vision, professional road, retail merchandise, serena rees, sti, Stunt Junkies, SusanSarandon, taps, those guys, trace amounts, wallet, wiesmann
Posted in Uncategorized | No Comments »
Wednesday, August 15th, 2007
Ferrari's global branding efforts are accelerating as fast as its race and road cars, to the point where a third division was established just to manage it all. Heck, they've even got a Ferrari edition Segway scooter now. Next on the agenda: an aggressive expansion of Ferrari Store retail outlets, t......
Tags: abu dhabi, aggressive expansion, airport, counterpoint, dany bahar, dominance, el prat, ferrari, ferrari retail, ferrari stores, ferrari stores expanding, FerrariRetail, FerrariStores, FerrariStoresExpanding, honolulu, lieutenant, line photo, locations, macao, merchandise, next five years, noah, prancing horse, Red Bull, retail, retail merchandise, retail outlets, road cars, scooter, store, wares
Posted in Marketing/Advertising, ferrari | No Comments »
