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0N8fElMX7vgShell's PR people appear to have a handle on how best to exploit the company's relationship with Scuderia Ferrari. Whether it's the spine-tingling spot that depicts historic Ferrari grand prix cars running on the streets in famous locales, or the very amusing "What will Schumi do next?" s......

Taking the iconic Eames Shell Chair and improving it for the modern world, Garageworks Industries did up the classic design in carbon fiber. Not strictly auto related maybe, but we can totally see this in our garage, as we idle away the hours talking about or working on our rides. Especially if thos......

Click the link above for a gallery of STI goodies.Those intrepid internet scavengers over at Carscoop came across what they originally believed was the next Impreza STI, but instead it turned out to be Subaru's sport parts and accessories. Most of the products are more geared towards visual enhance......

Epilogue: remember Bob Oyster? He's the Shell station owner in San Francisco who jacked up his gas prices to protest what he considered Shell putting the squeeze on his profits. On his last day of owning the station, Oyster pulled his other card: he dropped the price of gas to $2.99 -- perhaps the l......

Perhaps it's not just gasoline users that oil companies are squeezing -- station owners might be locked in the vice as well. Bob Oyster, a Shell station owner in San Francisco, is making a statement to Shell and to his customers to let them know what he thinks of it.To hear Bob tell it, Shell has ma......

This video brings the term "street racing" to a whole new level. We had told you about this commercial while it was being filmed in the beginning of February, but now we have the final product to share. In what was reported to be the most expensive television commercial ever created, Shell filmed a ......

Europeans have a much different level of acceptance for sexual innuendo in their advertising that we do in the State, so we want to adequately warn those of you who might be easily offended by the female form that this ad is suggestive. If you think that might include you, check out the Ferrari stic......

We reported a couple weeks ago that Shell was pouring big money into furthering its brand association with Ferrari and F1 racing by filming what was projected to be the most expensive television advertisement ever to be produced. The commercial was set to feature a Ferrari F1 car racing through the ......

There are a lot of superlatives that could be equally applied to Ferraris and to custom choppers by their respective enthusiasts, and we're not going to try to name them all. But that's probably why there have been so many efforts to blend the two, with varied results.One builder of custom choppers ......

Ferrari North America has announced the schedule for the 2007 Ferrari Challenge series. The series gives private gentleman-racers the chance to compete in the longest-running sanctioned racing series behind the wheels of their own specially-prepared F430 Challenge cars at locations around North Amer......