Posts Tagged ‘UsaToday’

HUMMER attacks perception problems with “Purpose Built” campaign

Wednesday, March 12th, 2008
HUMMER's image has always been one of excessive excess. While much of that portrayal is due to GM's own marketing, the people who purchase the imposing 'utes – be they high-profile celebs or well-to-do suburbanites – have done more to define the brand than GM's marketing boffins ever could. But ......

Lots overflowing with repo vehicles

Saturday, December 8th, 2007
What's the second biggest purchase after a home? Most of the time, it's a car. And with so many people losing their homes, it's really no surprise that so many people are also losing their cars. Repossession companies are reporting record business -- so much so in fact that they are securing additio......

Chrysler recalling Sebring and Avenger yet again

Monday, July 30th, 2007
According to the USAToday, the new Avenger has had its share of engineering issues, something that the publication allowed Chrysler to respond to in depth within its review. As if being publicly humiliated by one of the largest papers in the land wasn't enough, yesterday's duo of recalls is being fo......

In-dash nav systems do damage to resale value

Friday, March 16th, 2007
How's this - you pay a nearly ten percent premium to get a factory navigation system in your new whatever, and when it's replacement time, that very same nav system will cost you again, whacking 1% off the car's resale price. It makes perfect sense if you try to use some of the integrated nav setups......

More details on XM / Sirius merger revealed

Wednesday, January 10th, 2007
There are a lot of questions surrounding the proposed merger of competing satellite radio providers XM and Sirius. USA Today had a chance to ask a few to Sirius CEO Mel Karmazin, the would-be CEO of the two companies if the merger is allowed to take place. Below are some bullet points from the inter......